A great story about an unexpected result of crowdsourcing.
Timothy Gowers, Fields medal in maths, wondered if his blog readership might be able, collaboratively, to advance towards prooving an intractable theorem.
His reasoning ?
Different people have different characteristics when it comes to research. Some like to throw out ideas, others to criticize them, others…
What if the most accessible product for your brand was not manufactured by your brand at all ?
The counterfeit actually served as a placebo for brand attachment. People were becoming increasingly attached to the real brand even though they never possessed it at all.
Now that the third edition of the Global Entrepreneurship Week has come to an end in France and 82 countries across the world, Joseph Schumpeter’s works are particularly relevant. Schumpeter highlighted the key role of the entrepreneur in bringing economic change and the reasons behind the current spate of entrepreneurial activity in France and elsewhere in the world.
the entrepreneur, a key player in economic change
Schumpeter stressed the major role played by innovation in driving the…