Le blog de Keyvan Nilforoushan

It’s about “you”

L’Associated Press annonce le lancement d’un nouveau produit, asap, destiné plus spécifiquement à la cible élusive des 18-34 ans. Dans l’article du New York Times :

[They] learned through focus groups and prototypes that young readers want a sophisticated view of the world and they want to be engaged. They said asap would use the word “you” more in its articles but would maintain A.P. standards.

Suffisant pour tout changer ?

(Via Jeff Jarvis BuzzMachine)

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